On Top in Texas: A New Study Found the State's Biggest Fetish

North Texas is already home to some of the state's biggest fetish conventions such as the Texas Furry Fiesta and the Dallas Fetish Ball, but it might soon make room for a new one.

Adult website FetishFinder, which offers a social marketplace of sorts for those looking to view, buy and sell kink content (think the oft-meme’d FeetFinder, but more expansive), recently released a study identifying the top fetish in each U.S. state.

The study’s research analyzed Google data from July 2024 through June 2025 to track fetishes by state based on search term volume and subcategory keywords. FetishFinder says the outcome yielded unexpected trends.

“These findings do not necessarily reflect real-world behavior, but they highlight what people are thinking about in private,” a spokesperson for the website said in a statement. “That kind of insight reveals as much about culture as it does about kink.”

Given that a fetish for feet has become a widely popular crux of jokes in pop culture, it comes as no surprise that it’s the most common fetish in the nation. The study found that six states — Florida, Georgia, Virginia, Arizona, West Virginia and North Carolina — have an unmatched fixation with feet.

A similarly common, less taboo kink in mainstream media is an arousal by people dressed as maids, which is a fetish that interestingly finds a trend in less populated states like Alaska, Wyoming and Vermont. If notions of “middle America values” are to be true, these states’ rather "vanilla" sexual appetites make sense. Give them another 10 years, and maybe they’ll expand horizons to more salacious interests like that of Colorado and North Dakota, which both prioritize bondage/BDSM. However, Montana rejected such generalizations about sparsely populated regions and just skipped straight to an interest in fisting, according to the study.

The research found that Texas has a more niche interest, though: cuckolding.
The fetish is a consensual practice that is charged by non-monogamy, as one person (a “cuck”) watches someone else have sex with their partner. It’s kind of like swinging, except someone is purposely excluded to be fulfilled by spectating. And while voyeurism isn’t a novel concept, this more narrowed-down facet of it has become a growing phenomenon in recent years. That awkwardly-placed accent chair you aren’t quite sure what to do with in a hotel room? It’s taken on a new role in the internet’s lexicon as “the cuck chair.”

FetishFinder said that cuckolding content was driven by searches in Texas (and fellow cucks in Nevada, where it also leads) like “shared wife” and “hotwife stories.”

Given the state Legislature’s weird preoccupation with Texans’ sexcapades as of late, and websites like PornHub pulling statewide access as a result of recent laws, it’s not unsurprising that an interest in being forced to watch others go to town would rise — figuratively and literally.

A variety of other seemingly regional factors, like a sex-drive drought or shortage of erections in Texas, could also have a role in a niche fetish that centers on watching others have sex.

We aren't clinical experts on the matter, but the professionals at BetterHelp are, and they say that in some cases, exploring fetishes can "increase intimacy through trust, communication and openness."

We do know that the urban sprawl of Dallas is practically a magnet for both luxury hotels and seedy motels, so if you only have a palate for vanilla, maybe don’t sit in that corner chair next time.