Located in the heart of Deep Ellum, Third String Entertainment produces hundreds of concerts each year for bands of all sizes. Since 2004, the entertainment company has grown to promote two annual music festivals in the area: Unsilent Night at Gilley's Dallas and the So What!? Music Festival in Fair Park. While each of those festivals brings in dozens of bands and thousands of fans, where Third String really stands out is the daily concerts it books across Texas. This is a company that strives to grow the local music scene, whether by sending local acts across the country or pairing them with the national acts that come through town. While North Texas remains the company's biggest market, it has expanded into Houston, San Antonio and Austin, and it has big plans for the Midwest.