“I want to lead off with songs that I know will get people amped up, knowing that I'll need to save other ones for later in the game to ride that momentum,” says Erik Jorgensen, also known as DJ EJ, the Cowboys' music director. ”We'll add some more Latin flavor to the soundtrack this season, which I think will help bring an additional energy to the games, but just being able to capitalize on things the team does well to take that energy from a 9 to an 11 is what I look for.”
DJ EJ can pump up the audience's energy regardless of the team's performance. Win or lose, he wants to provide fans with an unforgettable experience. It's been a rollercoaster ride for him with the Cowboys.
“I always have the highest hopes for the team each and every season, but as we know, things can change in an instant," he says. "So I go into every season thinking we're going to build the perfect soundtrack for an NFC Championship game and adjust from that. There's a lot to be excited about with this year's team, but in my role, I can only plan for what I know and can control, so let's put a great energy out with the music, appeal to all Cowboys fans, and leave all fans with an awesome memory regardless of what happens on the field.”
As DFW hip-hop has grown with the team, the two have influenced on another. There's a rich history of Cowboys-inspired music by Dallas rappers.
Whether you're cheering on the Dem Boys with classics or team anthems, here's your ultimate playlist to get into the team spirit.
Preston Wayne & 13lackbeard, “Here We Gooo!” Featuring Dak Prescott
There is no better way to prepare for the road to the Super Bowl than with a motivational track led by the highest-paid player and team captain. Preston Wayne fires a few team-spirited verses for a victorious attitude alongside Cowboys resident DJ 13lackbeard on the production. When this song comes on in AT&T Stadium, fans will remember all the great Cowboys memories.Big Tuck, "Welcome 2 Dallas"
The title alone says it all. The Queen City's Big Tuck 2006 anthem will have opponents quaking in fear as they experience the pure essence of what Cowboys football is all about. It's rowdy, rambunctious and hard-hitting, just like the defensive line. A triumphant introduction of The Boys as they explode out of the tunnel to the deafening roar inside Jerry's House.Yella Beezy, “Hit” Featuring Lil Wayne
Yella Beezy has perfect timing returning to music with this hard-hitting new single assisted by the Best Rapper Alive, who is also a huge football fan. This song chants, "Hit a motherfucker," which perfectly reflects the defense's action on the field. This track is also a go-to after a big hit because of the Oak Cliff rap star's history with the Cowboys.
Post Malone, "Wow"
Grapevine native Post Malone's chart-topper is a high-flying groovy bass-bouncing hit, a perfect background track for the Cowboys' passing game. If you remember, upon the song's December 2018 release, Posty accompanied the song with an animated Dallas Cowboys quarterback Dak Prescott cartoon. No one loves the Cowboys as much as Posty — have you been to his Cowboys-themed Raising Cane's?BigXThaPlug, “Primetime”
With bars about swagger, gameplay and Southern charm, the Dallas rapper pays tribute to Coach Prime’s time with Dem Boys from 1995 to 1999. It's a football anthem for the new generation, sampling Primetime's 1994 hit "Must Be The Money." Expect Dak and the boys to run out of the tunnel to this one.Deion Sanders, “Must Be The Money”
We can’t mention the remake by BigX and not remember the classic by arguably the best player ever. The '90s hit encapsulates everything that makes Primetime and his Hall of Fame career. The song was released while he was on his way to Dallas from San Francisco, where he won back-to-back Super Bowl rings.Lil.Eaarl, “3 Point Stance” Featuring KBlast & Tay Money
This booty-bouncing track by the energetic youngsters will get fans pumped for the drive to the goal. This is always a fun one to twerk to, doogie or stanky leg when the team scores. Let’s see the Cowboys’ cheerleaders perform a routine to this one.
Dorrough Music, “Big Touchdown”
Dorrough’s partnership with the Cowboys spans decades. The “Get Big” hitmaker collaborated with the team on several anthems, including this one. As the song title suggests, the team that scored the most points in the league last season is known for compiling touchdowns with spectacular plays from Dak.